What is the value of a good Viral Video ?

We have been working in Viral Marketing, and more specifically viral video marketing since 2006.
That’s more than 9 years, during which, i can say we have seen it all…

We had clients that had great videos and wanted them to go viral. We had clients that had average videos and wanted them to go viral. And we had clients that had absolutely awful videos and wanted them to go viral.
The most we were able to help a client, was when we were involved since the early beginnings in the making before the marketing of the video.

What most companies fail to understand, is that to have a great viral video, you’ll need to start with a video that can go viral. Thus it is of up-most importance to hire the viral marketing experts at the beginning of the video production, even before the actual viral marketing & seeding starts.

Why? You might ask.
The answer is that the remarks and tips you’ll get from the viral videos Gurus, will help you get the video become marketable, or easy to diffuse and share.

Let’s get back to the main question,

What is the value of a good Viral Video ?

I want to write about 2 examples, these 2 examples show without any doubt, how a successful viral video can change the entire future of an artist or company, and none of these videos at first glance looked like it was the perfect viral video.


Example 1: PSY – GANGNAM STYLE :


This video has more than 2 billion and 300 million views. The video by itself is almost none comprehensive (Korean/bad english) for at least 90% of it’s viewers. It has a dance, which contributed to the virality, but no one would have expected that a video with a feel and looks of a low budget movie would sit on the throne of Youtube.
Yet, the video, had many elements of a good viral video [ we might detail them in another post], and was effective at creating a feeling that pushed people to share it.

The success of this video, changed the life of the artist, from a local artist to an internationally known and acknowledged celebrity. Psy has generated more than $12 million revenue on YouTube alone.

 


Example 2: DollarShaveClub:

This video got only 20 million views, but keep in mind that it’s actually a 100% Advertisement, so the fact that it got this amount of views is an achievement. The video might appear as if it does not contain viral factors [ music, dance, meme, etc], but actually it does contain other factors that have important role in making videos go viral [ humor, sarcasm, etc …].

As a result the video pushed a strong adoption and social engagement:
1.4 million facebook fan, did not happen because of the brand itself!

results of good viral video on facebook

To know the value of this video, you’ll need to head to the Wall Street Journal, where they announce that this startup is now valued at $615 Million. Before the viral video, this startup was worthless, most doubted that such a business model would work, even many asked, how would you get men to notice your product.
And then came the video, and the startup started growing exponentially to be valued now at $615 Million.
For this particular startup, this single viral video was woth $615 Million, because without it, the company would have gone out of business, after realizing it would be failed business model.


 

So, as a conclusion to this article, to get a good viral video :

1. You should never spare expenses nor time for finding and coining the right viral idea.
2. Always hire Viral Marketing professionals, to consult if not actually make the video.
3. Don’t impose your ideas and listen to what the Gurus advice you.

The above points are what make the difference between a hit and a flop.

So Yeah, Contact us

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