I previously wrote an article about emotional advertising and viral videos. But back then i forgot to include one type of emotions, which is being amused by absurdity.

Absurd videos can become viral due exactly to that, the absurdity of the ad.

Here we will look at a Chinese company tampon ad. Now let’s analyse the emotions you get when you watch it … You’ll think, so absurd, but you are amused, and you would share it with your friends to amuse them.

That what also make some Bollywood movie clips so viral outside of India. Just have a look at these absurd action scenes:

Some people understood the potential of absurdity, like Kanye with his latest Super bowl commercial: